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eWEEK Launches Editorial Redesign

May 20th, 2002 by

eWEEK unveiled a new design with the May 6 issue, including a refreshed news section with more room for breaking news and a boost to its Labs-Based product testing coverage. Also revised were: By the… Continued

Another Fold Narrows Tech Trades

May 20th, 2002 by

Smart Business bites the dust with the June issue, due to the dotcom fallout and weakened b-to-b ad pages, according to Ziff Davis officials. The fold once again narrows high- tech PR pros’ options for… Continued

This Just In…

May 20th, 2002 by

Richard Armstrong, retired president of the Public Affairs Council, passed away this month. The Washington Post reports Armstrong died of a self-inflicted gunshot wound. Armstrong led the Council for 30 years and is widely recognized… Continued

Sizing Up Agencies: Pros and Cons of Working with Small vs. Large PR Firms

May 20th, 2002 by

Part One of Two It’s been a volatile year for PR agencies, from one-person boutiques to the largest global firms. Agency execs at firms of every size are scrambling to build new business – and… Continued

Corporate Confessions Pose New Challenges for Public Relations Pros

May 20th, 2002 by

It used to be like pulling teeth to get corporate America to talk about anything that even resembled proprietary financial or strategic information. These days, it seems, the reverse is true: In the wake of… Continued

Strategy of the Week

May 13th, 2002 by

As a start-up, Hotmail enjoyed relative immunity as consumers flocked to the free email concept. Once Microsoft bought the company, however, things changed in a big way. Minor problems could be come major crises in… Continued

This Just In…

May 13th, 2002 by

Nancy Goldfarb becomes director of PR for Unilever United States, responsible for coporate PR and media relations. Goldfarb comes to Unilever from her role as director of corporate affairs for Bristol-Myers Squibb Co. Find out… Continued

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May 13th, 2002 by

A recent article in The New York Times brings to light a true branding conundrum. On the surface it looks simple: What do you do when you’re Louisiana State University’s Paul M. Herbert Law Center… Continued

Team Buy-In Key to Internal Comms Success

May 13th, 2002 by

Before Perry Yeatman joined consumer-products giant Unilever as VP of corporate affairs 18 months ago, internal communications lay solidly within the realm of the human resources shop. In her newly-created position, however, Yeatman is responsible… Continued

New Practice News

May 13th, 2002 by

Burson-Marsteller Jumps on Hispanic Bandwagon … Joining the ranks of the many PR agencies that have recognized the importance of the growing Hispanic population, Burson- Marsteller adds a U.S. Hispanic practice. What distinguishes B-M’s practice,… Continued