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Reputation is top of mind for every corporate communications exec these days. As Dan Tarman, managing director for Burson-Marsteller’s corporate/financial practice, puts it, “Restatement, SEC investigation, corporate malfeasance and insolvency are just a few of… Continued

The international skating community took another hit in the reputation last week when an alleged Russian crime boss was arrested on charges he tried to fix the pairs and ice dancing competitions at the Salt… Continued

In last week’s case study, Patti Holskin Stern’s name was misspelled. Stern, SVP of PR for Cronin and Co., can be reached at 860/659-0514. PR NEWS apologizes for the error.

The motto of savvy thirty-something females has become the mission statement for new bi-monthly magazine Budget Living. Editor Sarah Gray Miller told USA Today “Cheap is the new chic.” The magazine is targeted at consumers… Continued

Hispanic PR Wire launches an Hispanic press kit mailing service, designed to allow clients to use the wire service’s database of Hispanic media organizations to mail press kits and other collateral materials. Clients can order… Continued

Crisis communications in the healthcare industry follows many of the same rules as crisis management in other vertical industries. But with potential crises ranging from bio- terrorism to inadequate nursing staffs to the raging debates… Continued

Ogilvy PR partners with five WPP brands to form CONSUME, a global food, beverage and nutrition group. The practice will bring food marketing, brand strategy and package design expertise to bear on clients looking to… Continued

The White House is staying on message with its attempts to prompt corporate reform and encourage investigation of various accounting scandals by the Securities & Exchange Commission. President Bush has accordingly denied SEC Chairman Harvey… Continued

AScribe, a public interest newswire based in Oakland, Calif., is offering customers a useful new tool. The wire service publishes a weekly e-newsletter dubbed “Advance Edition,” offering PR pros a look at what journalists will… Continued

From bio-terrorism to a dramatic nursing shortage, the healthcare industry is making news nationwide. The wide variety of issues affecting every healthcare organization is opening new doors for PR to play a significant role in… Continued