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There’s no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics that any practitioner worth her weight will… Continued

Check your Rolodex for outdated Red Herring contacts. The mag cut 33 people last week, or about 35 percent of its staff. The layoffs are the third round in a year and bring the total… Continued

Corporate Moves Jana Ireland Shortt joins Hardee’s Food Systems as public relations manager, responsible for national and local marketing and PR. Shortt was a PR account supervisor at Adamson Inc. in St. Louis prior to… Continued

Accurate measurement of public perception and consistent monitoring of potential crisis situations have never been more important to the wellbeing of your organization. Next week, PR NEWS is proud to bring you “Measuring the Impact… Continued

PricewaterhouseCooper’s Consulting announced a name change to “Monday” earlier this year in a move designed to separate the consulting firm from its accounting parent in stakeholders’ minds. But with the announcement that IBM will purchase… Continued

Old way: sending email press releases out into the ether, never to be heard from again. New way: sending highly interactive and personalized press releases that invite immediate response and provide real time feedback about… Continued

Schwartz Communications is partnering with AxiCom, a leading European technology-focused agency, to deliver computer and medical technology companies more global public relations campaigns through a single point of contact. Schwartz and AxiCom have been collaborating… Continued

Reputation is top of mind for every corporate communications exec these days. As Dan Tarman, managing director for Burson-Marsteller’s corporate/financial practice, puts it, “Restatement, SEC investigation, corporate malfeasance and insolvency are just a few of… Continued

The international skating community took another hit in the reputation last week when an alleged Russian crime boss was arrested on charges he tried to fix the pairs and ice dancing competitions at the Salt… Continued

The number of spin-off companies has doubled over the past decade, according to brand management and consulting firm Lippincott & Margulies, and it wanted to know how the successful spin-offs manage their communications. The company… Continued