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PR Campaigns for Baby Boomers Demand Vertical Thinking

August 19th, 2002 by

Half the band has gone to that Great Gig in the Sky, but The Who continue to pack stadiums. Why? Because the Baby Boomer generation is still about 70-million strong, and has more money than… Continued

Strategy of the Week

August 19th, 2002 by

This week’s strategy: Avoid email attachments. Sometimes. Although conventional wisdom dictates that most journalists prefer not to receive attachments in email communiqués, 43 percent of journalists say they actually prefer an attachment within an email… Continued

CEO Moves

August 19th, 2002 by

Paul Taaffe becomes chairman and CEO of Hill and Knowlton, replacing Howard Paster, who joins parent company WPP Group as EVP, public relations and public affairs. Taaffe was president and CEO of two of the… Continued

Microsoft Making Promises

August 12th, 2002 by

At a time when corporate naughtiness is punishable by a vicious onslaught of media attention, former playground bullies are putting on their best behavior. Microsoft, for example, will disclose more technical information than ever before… Continued

Free Speech for PR

August 12th, 2002 by

The Council of Public Relations Firms will hold a teleconference for members on Aug. 21 to discuss the impact of the Nike v. Kasky ruling for PR pros. The ruling, which made Nike’s statements in… Continued

Scrutiny of Corporate Governance Hits New High

August 12th, 2002 by

The media’s attention to corporate governance is at an historic high, according to new research from media analytics firm CARMA. The company analyzed 25 years of coverage in BusinessWeek, Forbes, Fortune, The Wall Street Journal,… Continued

Integrate Sales, Communications For Better Business Results

August 12th, 2002 by

A VP of sales I once worked with frequently opened meetings with the comment, “There are two types of employees – those in sales and those who help support sales.” While many didn’t like the… Continued

Marcom Campaign Puts the ‘Mess’ Back in ‘Don’t Mess with Texas’

August 12th, 2002 by

Everyone knows you don’t mess with Texas. In fact, that was just the problem four years ago when the 12-year-old anti-litter campaign was awarded to Tuerff-Davis EnviroMedia. The campaign moniker was so well received by… Continued

MEDIA INSIGHT: Health & Science Coverage, U.S. News & World Report

August 12th, 2002 by

450 W 33rd Street, 11th Floor New York, NY 10001 212/716-6800 http://www.usnews.com Katie Hobson’s career path resembles that of many reporters these days. She left TheStreet.com early last year when it became clear that the… Continued

Media Moves

August 12th, 2002 by

National News: Alex Cambert, former senior entertainment correspondent for “Edicion Especial” on Telemundo, joins “Good Morning America” as a correspondent. She will work out of Los Angeles and report on entertainment and lifestyle topics. Call… Continued