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Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper… Continued

Feeling The Love: Agency-Client Relations Still Need Some Couples Therapy It could be a runaway best-seller for PR and marketing types. Call it “Agencies are from Pluto, Clients are from Neptune.” If umpteen pop-psychology books… Continued

Phil Jackson, the NBA Zen master who is now being wooed by several basketball clubs to be their next head coach, helped to create (with longtime assistant Tex Winter) the now- famous triangle offense. While… Continued

When TJ Walker recently sent out a copy of his new book “Media Training A-Z” to 650 presidents of PR firms and PR consultants in the New York area, he asked each of them to… Continued

It’s been a seemingly interminable winter for many parts of the country, what with still having to put your mittens on in mid- to late April but, pretty soon, folks will shed their layers of… Continued

COMPANY: Congress of Racial Equality CATEGORY: Corporate Social Responsibility BUDGET: $310,000 TIMEFRAME: 2003-ongoing It all began with Paul Driessen’s groundbreaking book “Eco-Imperialism: Green Power-Black Death,” which argued how the social policies and practices of many… Continued

As if newspapers hadn’t enough to worry about with plunging ad revenues and the flight to the internet, a new study suggests tech-savvy youth is getting its news elsewhere in ways that threaten the very… Continued

Unless you’ve been living in a cave in Afghanistan, it’s hard to have escaped the recent avalanche of bad publicity swirling around Big Pharma. And now comes a survey from NOP World showing how such… Continued

By Gregory Miller At about the same time that the noun “Google” transitioned into the verb “to Google,” the ever-evolving Internet created a new problem for C-level executives and their senior PR handlers – dealing… Continued

Search engines are the new Yellow Pages, as more and more people go online to seek out products and/or services. PR execs can take advantage of the trend, e.g., increasing brand visibility, through enhancing their… Continued