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PR Pulse

April 3rd, 2006 by

The Plank Center for Public Relations Studies at The University of Alabama has announced a new competition where up to $25,000 in competitive grants will be awarded to PR professionals and students. The program, according… Continued

In Pursuit of Effective Measurement: Establishing Criteria, Setting Goals

April 3rd, 2006 by

(This article was written by Nancy Sells, senior vice president of sales strategy & implementation at PR Newswire, and Ira Krawitz, vice president of evaluation services at PR Newswire.) Measuring the effectiveness of public relations… Continued

A Warning to Corporate America: Sister Patricia is Watching You

April 3rd, 2006 by

Sister Patricia Wolf may not seem very intimidating when you walk into her office at the Interfaith Center on Corporate Responsibility (ICCR) in New York. But when it comes to getting corporate America to toe… Continued

Correction

April 3rd, 2006 by

In the March 20 edition, an incorrect e-mail contact was given for Andy Keown of Hilton Hotels Corp. The correct e-mail contact for him is andrew_keown@hilton.com.

PR Personality Profile: Spreading PR To Entrepreneurs

April 3rd, 2006 by

When Aldina Tracey takes the podium this Wednesday in New York to host the seminar “How to Generate Free Publicity to Get Your Business Noticed,” she will be prepared to answer the main question that… Continued

Phil & Courtney Talking PR: Blowing PR Smoke Rings

April 3rd, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes hold an ashtray to the anti-smoking PR campaigns and Big Tobacco’s stealthy marketing efforts.) COURTNEY: It looks like PR is in the news again, this… Continued

PR Scorecard: Good PR / Bad PR: Financial Services Messaging

April 3rd, 2006 by

The level of competition within the financial services industry has never been stronger, with a variety of institutions elbowing each other for a greater slice of market share. Too often, though, it is uncertain whether… Continued

Case Study: Win a Lunch Date with…Theo Epstein?

April 3rd, 2006 by

Company: Home for Little Wanderers Timeframe: December 1-19, 2005 Unless you follow baseball, the name of Theo Epstein may not ring the proverbial bell. If you live in Boston, however, his name rings bells of… Continued

Your Business: Getting Face Time Takes Time, So Plan Accordingly

April 3rd, 2006 by

Senior PR professionals are no strangers to the time-management challenges of day-to-day business. From client meetings and acquisitions to internal communications, press release writing to crisis prevention, it’s often hard enough to find time to… Continued

PR Personality Profile: PR With Spirit…And Spirituality

March 27th, 2006 by

When Gerry Harrington accepts an Award for Excellence at the Religion Communicators Council’s DeRose-Hinkhouse Memorial Awards ceremony in Dallas this Thursday (March 30), it will be a confirmation of his distinctive approach to public relations.… Continued