(This week, PR News editors Phil Hall and Courtney Barnes bemoan the PR professionals who make grand promises they cannot or will not keep.) PHIL: I’m not a happy camper. A PR rep for a… Continued
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PR Scorecard: Good PR / Bad PR: The Write Stuff or the Wrong Words?
April 17th, 2006 by PRNEWSCommon sense would dictate the receipt of an award is met with statements of gracious appreciation by the winner. And when the award is presented to a well-known writer, it is safe to assume a… Continued
Correction
April 17th, 2006 by PRNEWSIn the April 3 edition, Mike Paul’s company was incorrectly identified. The company’s proper name is MGP & Associates PR.
PR News Announces the 2006 Legal PR Awards
April 17th, 2006 by PRNEWSThe legal profession’s ability to offer clear and cogent messaging, often in the midst of heated crises or highly sensitive negotiations, has been recognized with the 2006 PR News Legal PR Awards. Covering the period… Continued
How To…Ace That Meeting in Five Simple Steps
April 17th, 2006 by PRNEWSWhether you are happily ensconced in the C-suite or you are an account executive fresh out of school and plopped into your first job, you will sooner or later find yourself in a meeting. The… Continued
Tip Sheet: Ethics and Employee Blogging: ‘The Science Beneath the Art’
April 17th, 2006 by PRNEWSBy Frank Ovaitt If the telephone were new today, just appearing in the work place, would we be sorting out issues of whether or not employees should be able to place calls and speak their… Continued
Exclusive PR News/MediaLink Survey: Digital Media Platforms: Is PR Still Behind the Times?
April 17th, 2006 by PRNEWSThe digitalization of communications has introduced an array of new words into vocabularies industry-wide – podcasts, blogs, RSS feeds – all of which evolved from cryptic cyber dialects among underground “techie” communities to conversational verbiage… Continued
How Procter & Gamble Made The PR-to-Sales Connection
April 17th, 2006 by PRNEWS(This article was excerpted from the upcoming book “Unleashing the Power of Public Relations: The Contrarian’s Guide to Marketing and Communication” by Mark Weiner, president of Delahaye. The book will be published in June by… Continued
PR Spotlight: A PR Matter of Life and Death: Raising Awareness of the Darfur Genocide
April 10th, 2006 by PRNEWSPromoting the introduction of a new product or service is a challenge for any PR professional. But how does one go about promoting awareness of an ongoing genocide in a distant country? For the Unitarian… Continued
The PR Sherpa: Crisis Communications, Government Agency-Style
April 10th, 2006 by PRNEWSQuestion: Many government agencies have a reputation (whether deserved or not) of facing crisis communications with stonewalling or deliberate misinformation. What advice can you give to information officers in public agencies in regard to handling… Continued