When Marshall McLuhan spoke about a “global village,” he probably wasn’t thinking about PR agencies that operated across borders. Nonetheless, the Canadian scholar inspired a fellow Canuck to seek success in the North American PR… Continued
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Phil & Courtney Talking PR: Learning a Harsh PR Lesson From the Chair Throwing School
April 10th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes question whether the message, the messenger or even the audience is to blame for unsuccessful PR campaigns.) PHIL: Back when I was in seventh grade,… Continued
Corporate Reputation Gauge: Management Strength: Another One Bites the Dust
April 10th, 2006 by PRNEWSA corporation, like a chain, is only as strong as its weakest link – or its weakest executive, as the case may be. That notion is maintained in this week’s corporate reputation gauge, provided with… Continued
Case Study: A Do-It-Yourself Global High-Tech Trade Conference
April 10th, 2006 by PRNEWSCompany: Globalpress Connection Timeframe: Sept. 2005 to March 2006 Starting a new trade conference is never a simple proposition, especially in the high-tech world. Between long-established trade shows and vendor-sponsored gatherings, it would appear this… Continued
PR Spotlight: A PR Matter of Life and Death: Raising Awareness of the Darfur Genocide
April 10th, 2006 by PRNEWSPromoting the introduction of a new product or service is a challenge for any PR professional. But how does one go about promoting awareness of an ongoing genocide in a distant country? For the Unitarian… Continued
The PR Sherpa: Crisis Communications, Government Agency-Style
April 10th, 2006 by PRNEWSQuestion: Many government agencies have a reputation (whether deserved or not) of facing crisis communications with stonewalling or deliberate misinformation. What advice can you give to information officers in public agencies in regard to handling… Continued
Tip Sheet: Lies, Smears & Dirty Tricks: An Ugly (But True) PR Story
April 10th, 2006 by PRNEWSBy Steve Ellwanger By now, everyone is aware of lobbyist Jack Abramoff and public relations man Michael Scanlon, who have pleaded guilty to various illegal deeds involving their nefarious representation of American Indian tribes. Here… Continued
PR Pulse: Barbara Bush Gift Stirs PR Backlash
April 10th, 2006 by PRNEWSIt is not uncommon for proud parents to call attention to their children’s endeavors, but few parents would wish to endure the PR brouhaha recently stirred up by Barbara Bush. According to the Houston Chronicle,… Continued
Correction
April 3rd, 2006 by PRNEWSIn the March 20 edition, an incorrect e-mail contact was given for Andy Keown of Hilton Hotels Corp. The correct e-mail contact for him is andrew_keown@hilton.com.
PR Personality Profile: Spreading PR To Entrepreneurs
April 3rd, 2006 by PRNEWSWhen Aldina Tracey takes the podium this Wednesday in New York to host the seminar “How to Generate Free Publicity to Get Your Business Noticed,” she will be prepared to answer the main question that… Continued