Subscription Content

Corporate Reputation Gauge: Management Strength: Another One Bites the Dust

April 10th, 2006 by

A corporation, like a chain, is only as strong as its weakest link – or its weakest executive, as the case may be. That notion is maintained in this week’s corporate reputation gauge, provided with… Continued

Case Study: A Do-It-Yourself Global High-Tech Trade Conference

April 10th, 2006 by

Company: Globalpress Connection Timeframe: Sept. 2005 to March 2006 Starting a new trade conference is never a simple proposition, especially in the high-tech world. Between long-established trade shows and vendor-sponsored gatherings, it would appear this… Continued

PR Spotlight: A PR Matter of Life and Death: Raising Awareness of the Darfur Genocide

April 10th, 2006 by

Promoting the introduction of a new product or service is a challenge for any PR professional. But how does one go about promoting awareness of an ongoing genocide in a distant country? For the Unitarian… Continued

The PR Sherpa: Crisis Communications, Government Agency-Style

April 10th, 2006 by

Question: Many government agencies have a reputation (whether deserved or not) of facing crisis communications with stonewalling or deliberate misinformation. What advice can you give to information officers in public agencies in regard to handling… Continued

Tip Sheet: Lies, Smears & Dirty Tricks: An Ugly (But True) PR Story

April 10th, 2006 by

By Steve Ellwanger By now, everyone is aware of lobbyist Jack Abramoff and public relations man Michael Scanlon, who have pleaded guilty to various illegal deeds involving their nefarious representation of American Indian tribes. Here… Continued

PR Pulse: Barbara Bush Gift Stirs PR Backlash

April 10th, 2006 by

It is not uncommon for proud parents to call attention to their children’s endeavors, but few parents would wish to endure the PR brouhaha recently stirred up by Barbara Bush. According to the Houston Chronicle,… Continued

Seriously, Folks: It’s Mike Strecker, The PR Comic!

April 10th, 2006 by

Many PR professionals are naturally funny, but few would dare to channel their sense of comedy into a performing venue. And fewer would dare to journey where Mike Strecker has traveled: The stand-up comedy circuit.… Continued

PRN Special Report: Funny Ha-Ha or Funny Uh-Oh? Does Comedy Belong in PR?

April 10th, 2006 by

In 1997, John Stewart Socha was president of Audio Computer Information, a company that produced tutorial tapes for newcomers to the high-tech world. At that time, Socha decided to branch out his business focus into… Continued

How To…Achieve E-mail Efficiency in Five Very Easy Steps

April 3rd, 2006 by

Question: How did we ever live without e-mail? Better Question: How can we live more successfully with e-mail? Anyone can use e-mail as part of their daily PR activities, but there is a big difference… Continued

Tip Sheet: Research Tips for the Budget-Strapped: Spend a Little, Get a Lot

April 3rd, 2006 by

By Angela Jeffrey For today’s Tip Sheet, I’m moving away from my comfort zone (media analysis) and highlighting research tips from one of the best white papers on the Institute for Public Relations Commission for… Continued