It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued
Confectioners Association’s Successfully Sweet Pitch During PandemicJune 2nd, 2022 by Seth Arenstein
With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.
PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling SuppressionJune 2nd, 2022 by Kayla Casillas
One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.
Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe HomesMay 24th, 2022 by Nicole Schuman
Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued
Should PR Pros Think Like Futurists During This Uncertain Time?May 3rd, 2022 by Seth Arenstein
One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.
McKinsey, Balfour Beatty: Is it so Hard Coming Up with a Good Excuse These Days?May 3rd, 2022 by Katie Paine
Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.
CPG Video Engagement Grows 52% on Instagram, Drops 9% on FacebookMay 2nd, 2022 by Erika Bradbury
For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued
ESG Pros Differ About Who Should Lead Companies on Social IssuesApril 30th, 2022 by Seth Arenstein
[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued
Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase MessagesApril 29th, 2022 by Seth Arenstein
Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.
Museum Promotes Careers in PR as it Celebrates AAPI PioneersApril 29th, 2022 by Jared Meade
Since the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued