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How to Create a Four-Tiered Funnel That Can Help With Social Storytelling

June 5th, 2018 by

Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.

How Color Choice and Grid Layout Can Influence Engagement on Brands’ Instagram Feed

June 5th, 2018 by

It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.

Carefully Chosen Influencers and Consistent Content Seen as Keys to Success on Instagram

May 29th, 2018 by

With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.

Top Business Influencer for Q1 2018 Inspires 266,000 Actions Per Post

May 29th, 2018 by

Elon Musk and Bill Gates have roughly the same number of social followers and posted nearly the same amount of content in Q1 2018. Yet each of Musk’s posts generated an incredible 266,000 consumer engagements, propelling him to the top of the quarter’s Business influencers’ list. Gates’ posts did well, at about 18,000 consumer engagements each.

Contact Information, Financial and Demographic Details Are Consumers’ Most Valued Data

May 29th, 2018 by

What data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.

Weber Shandwick and Ketchum Evolving to Offer Culture-Building, Increased Flexibility

May 29th, 2018 by

A pair of major PR firms are taking a page from the playbook of consulting firms, offering clients easier paths to a variety of expertise. Weber Shandwick is launching a unit that will consult to brands about corporate culture. On its 90th birthday Ketchum is promising to encircle clients with 14 industrial specialities as well as the traditional PR communications offerings.

Fewer See Internet as Good for Society

May 29th, 2018 by

Hardly anyone is suggesting abandoning the internet, though it’s probably not a bad thing for communicators and marketers, whose professional lives often revolve around digital communications, to appreciate a declining number of people see the internet as a good thing for society. The findings of a Pew poll might be more marked had it been conducted after Facebook-Cambridge Analytica come to light.

The Week in PR

May 29th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories feature the the un-apology of baseball player Robinson Cano, President Trump’s Spygate, Facebook’s fight against fake news and an honor for Finn Partners’ Gil Bashe.

GDPR Can Boost Brand Reputation and Employee Advocacy, but Strong Communication Is a Must

May 22nd, 2018 by

When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.

Communicating PR to the C-Suite: Two Approaches With Several Common Aspects

May 22nd, 2018 by

It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.