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Campaign: The Ivory Tower and the Smokestack Winner: University of Cincinnati Many students and professionals are aware of university cooperative programs, where students work to get hands-on experience in their fields of study while still… Continued

Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Winner: Janet Moore, Director of Community Relations and Marketing, Mission & Health Hospitals Janet Moore embodies the concept of “doing well by doing good.” As the director of community relations and marketing for Asheville, North… Continued

Using An Alias To Deal With Media In Blogs? A recent conversation revealed that a senior-level PR practitioner had noticed an unsavory blog post about his company and responded to the post under an alias… Continued

Are PR professionals salespeople? Is the story pitch equal to the product sell? Most PR professionals like to think they are in a different class from the typical caricature of the high-pressure salesperson. And, they… Continued

Company: Comcast South Florida Timeframe: October 2005 When a crisis doesn’t pose a direct threat to the employees of a company, it’s easy to cut to the chase and deal immediately with the issues in… Continued

E-mail Overload The seemingly infinite number of communication channels has made it a small world after all, but that doesn’t mean business professionals are happy about it. A new survey of more than 1,700 business… Continued

Whether sitting on an industry panel, speaking to a crowd or making a round of media calls, the public relations practitioner is always in the spotlight and cannot afford a lackluster presentation or poor speech… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. Three of four PDA users receive “too much e-mail.” 2. Boxes take the straight-and-narrow approach; squiggles think outside the box. 3. For… Continued

Most PR and communications executives have realized by now that their professional roles in their organizations are a potent cocktail of approximately one part tactics and two parts psychology (this data is not scientific). There… Continued