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Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often, presenters will concentrate solely on defending and… Continued

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations strategies? What do you know about Wikis and RSS feeds,… Continued

“Marketing is about creating a powerful message and getting it into the marketplace through tools like advertising,” says Alan Scott, chief marketing officer of Dow Jones. “PR is no different – it’s taking a compelling… Continued

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. Huh? If you’re like most executives funding PR programs, you will have no idea… Continued

Companies: Nike, Microsoft Organizations: Ninemillion.org, United Nations High Commissioner for Refugees Timeframe: 2006, ongoing Take a child. Add a soccer ball. Then picture both in a small, mostly dirt field between grass-thatched huts in Africa,… Continued

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed… Continued

The PR industry has divided and conquered in recent years, abruptly ending the “seat at the table” conversation and capturing the attention of the C-suite by demonstrating its many functional skill sets: media relations, community… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 30% of surveyed senior management can’t clearly articulate their company’s brand positioning. 2. 47% of all CEOs interviewed are actively engaged to… Continued

One could write dissertations, books – anthologies, even – on the trends that have shaped the business environment over the years. They are innumerable, but their impact on the communications function is crystal clear: Economic… Continued

It’s not just your kid’s Myspace page anymore, loaded with high school drama recaps and pictures from last night’s house party. The explosive growth of social media platforms has infiltrated the inner workings of business,… Continued