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Public relations and corporate communications are no longer the red-headed stepchildren of the business world: The professionals within these fields are being tapped for their strategic expertise and applied to in almost every corporate initiative,… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The word “integration” is dead; “connectivity” is the new topic du jour. 2. 57% of surveyed companies are under increasing pressure to… Continued

The business backdrop is constantly changing, and the old adage of “you can’t teach an old dog new tricks” isn’t a strong defense for the theory that, once you’ve surpassed an entry level position, you… Continued

If you tune in to industry reports and research, Arthur W. Page Society meeting agendas, and business analyses, the drone of a “trend-in-the-making” is likely to hit you in the face. Apparently, it’s all about… Continued

Face to face with a large group of PR professionals, I asked two questions about ethics. The first was this: Are you ethical? Every hand went up. The second: Have you had formal ethics training?… Continued

Company: Avnet Inc. Timeframe: Started in 2005, Ongoing Computer and electronics distributor Avnet Inc. has a history of being a good corporate citizen, which includes a community affairs program that focuses on education and children’s… Continued

The “Boomer”ang Effect A new study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. PR execs should buy negative words associated with their brand or product to control SEO. 2. PR execs should seek inspiration from… Continued

Public relations is a people business, first and foremost. Along the same lines, an organization is only as strong as its weakest person, be that person an unhappy/unproductive employee, a dishonest senior executive or an… Continued

Chicken Little ain’t got nothin’ on today’s top PR practitioners. If the frenzied chicken mistook a falling acorn for imminent Armageddon, then the metaphor translates to many communications executives who – in the past -… Continued