Subscription Content

*Recession’s Impact on Small Businesses: Economic downturns have had inconsistent impacts on entrepreneurs and small business owners in the past; sometimes, they create a context in which behemoth businesses become crippled, thus allowing small potatoes… Continued

The Institute for Crisis Management recently released its annual Crisis Report, which detailed the state of business crises during 2007. Defined as “any problem or disruption that triggers negative stakeholder reactions that could impact the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to a recent crisis report, management was the origin of 52% of past business crises. 2. To add legitimacy to your… Continued

What do lawyers and public relations professionals have in common? A lot, as it turns out. For starters, both serve to protect their clients and prevent damages, both in terms of financial and reputational capital.… Continued

Corporate communicators and nonprofit and agency execs are quick to talk about how to get the most out of digital channels, be they blogs, social networks or video-sharing platforms, but many still flounder when it… Continued

Most professionals can remember a time when they were home from college during a summer break and interning in an industry that was likely to become their career after graduation. These days, internships–or fellowships, or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are five levels of strategic giving. 2. Because heavy Internet users don’t acknowledge a difference between online and offline conversations, both… Continued

By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated–but what about quantifying that value to measure its direct impact on business results? The… Continued

“Happy customers are the best advertisements.” So says Andy Sernovitz, CEO of GasPedal, and it is this principle that defines the explosive success of word of mouth (WOM)–that is, the concept of passing on information… Continued

By Marjorie Clifton “Millennial” has become a buzzword, but do its users really know what it means? The issues we face in the workplace are less about the generations and more about the use of… Continued