*If You Can't Beat It, Blog It? Brodeur, along with its partner Marketwire, announced the results of a study that examined journalists' relationships with new media. The survey
showed that reporters' perceptions and participation within social media sites and blogs correlates with their beats.
A total of 451 interviews were conducted about reporting in the areas of politics, lifestyle, technology, health care and travel. Among the findings:
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Nearly half (47%) of all technology reporters and more than one-third (38%) of political reporters said they blogged as part of their reporting;
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Over half of all reporters from all beats said social media and blogs are having a positive influence on the editorial direction of reporting;
- More than two-thirds of political reporters (77%) and half of lifestyle reporters (53%) felt that social media had a negative impact on the tone of coverage in their area;
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Health care, travel and tech reporters were more likely to say that social media had a net positive impact on the tone of coverage in their area;
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More than two-thirds (67%) of lifestyle reporters said that social media was having a negative impact on the accuracy of reporting in their area; and,
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About the same percentage (64%) said it was having a negative impact on the quality of lifestyle reporting.
Source: Brodeur
*Web Ad Profits Yet to Peak:
According to an IAB/PricewaterhouseCoopers study, Internet advertising revenue in the U.S. continues to rise. Search, classifieds, display and lead generation all contributed
to a healthy upward trend outlined in the 2007 edition of PricewaterhouseCoopers' annual Internet Advertising Revenue Report. Key details include:
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For the full year 2007, revenue totaled $21.2 billion, exceeding 2006 performance by 26%, itself the former record year;
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Q4 2007 Internet advertising revenue hit $5.9 billion, representing historic revenue for a single quarter and a 24% increase over the same period in 2006;
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This is the fourth consecutive year and 13th consecutive quarter of record results; and,
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Consumer advertisers remained the largest category of Internet advertising spending, at 55% of 2007 full-year revenue, up from 52% from the full year 2006.
Source: IAB/PricewaterhouseCoopers
*The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture's 2008 Global Media
Content Survey. The poll revealed that such revenue has grown tremendously, even though it is proportionally small (less than 10% compared to older media). In fact:
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82% of respondents felt that the development of content is increasing for consumption across multi-platform distribution;
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61% said content companies are shifting toward "open model" distribution;
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Only 7% thought that peer-to-peer is the only viable long-term online content distribution technology;
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66% of respondents cited new platforms or new ways of delivering content as the largest drivers of revenue growth, while 24% cited new content types and 10% new
geographies;
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63% of respondents said they will pursue a "multi-screen" distribution strategy, which includes television, online and mobile delivery;
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38% felt that short-form video will generate the greatest growth, with online portal/publishing second at 23% and video games third among 18% of respondents;
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68% of respondents identified social media and user-generated content as a high-growth opportunity, and 56% said they are already involved in social media in some capacity;
and,
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62% of respondents believe advertising-supported business models will be the ?No. 1 business model in five years, compared with 25% who cited subscription-based services
and 11% who cited pay-per-play services.
Source: Accenture PRN