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BSS, PARKER & PARKER AND PULSE COMMUNICATIONS BLUESCOPE TANK A DAY CHALLENGE BLUESCOPE STEEL (BSS), A STEEL PRODUCER THAT IS HEAD QUARTERED IN AUSTRALIA, WANTED TO LAUNCH A NUMBER OF INITIATIVES THAT WOULD MINIMIZE WATER… Continued

MWW GROUP AS PUT FORTH BY CEO MICHAEL KEMPNER, THE RALLYING CRY FOR STAFFERS AT THE MWW GROUP IN 2007 WAS “INNOVATE, INSPIRE AND LEAD.” THIS MANTRA IMBUED THE AGENCY WITH THE URGENCY AND PASSION… Continued

LION BRAND YARN & CONVERSEON LION BRAND YARNCRAFT PODCAST LION BRAND YARN, ONE OF THE COUNTRY’S OLDEST HAND-KNITTING YARN COMPANIES, WANTED TO EXPAND ITS ONLINE PRESENCE AND PROMOTE A GREATER SOLIDARITY AMONG ITS TARGET AUDIENCE… Continued

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS PUTS A NEW SPIN ON “EWETUBE” THE COST OF AIRLINE TICKETS BURNS EVEN THE MOST FINANCIALLY STABLE INDIVIDUALS, SO IMAGINE THE TOLL IT TAKES IN STUDENTS’ MALNOURISHED BANK ACCOUNTS.… Continued

MAKOVSKY + COMPANY 2007 WAS A BANNER YEAR FOR MAKOVSKY + COMPANY THANKS TO, AMONG OTHER EFFORTS, ITS EXECUTIVES’ CONTRIBUTION OF INTELLECTUAL PROPERTY TO THE PR PROFESSION. FROM SPONSORING A NATIONAL RESEARCH STUDY AND PRODUCING… Continued

SOUTHWEST AIRLINES NUTS ABOUT SOUTHWEST SOUTHWEST AIRLINES’ “NUTS ABOUT SOUTHWEST” BLOG HAS BEEN A DIGITAL DARLING EVER SINCE ITS INCEPTION BUT, NEVER ONE TO RIDE ON THE COATTAILS OF EARLY SUCCESS, THE AIRLINE’S PR TEAM… Continued

GE “The Straw” GE MAY BE A HOUSEHOLD BRAND IN THE UNITED STATES, BUT ITS AWARENESS LEVEL IN GERMANY WASN’T UP TO SNUFF, ESPECIALLY GIVEN THE INTERESTS IN ENVIRONMENTALISM AND ENERGY EFFICIENCY SHARED BY BOTH… Continued

AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS FEED THE PIG THE AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS (AICPA) WAS DETERMINED TO TEACH YOUNG ADULTS THE IMPORTANCE OF CONTROLLING THEIR FINANCES. PARTNERING WITH AD COUNCIL, THE AICPA… Continued

ONE LAPTOP PER CHILD AND RACEPOINT GROUP BRIDGING THE DIGITAL DIVIDE SOON AFTER THE LAUNCH OF ONE LAPTOP PER CHILD (OLPC), A NONPROFIT ORGANIZATION THAT MANUFACTURES AND DISTRIBUTES LOW-COST LAPTOPS TO CHILDREN IN DEVELOPING NATIONS,… Continued

AFLAC & FLEISHMAN-HILLARD AFLAC GIVES SHAREHOLDERS A ‘SAY ON PAY’ IT MAY BE BEST KNOWN AMONG THE GENERAL PUBLIC FOR ITS DUCK MASCOT, BUT AFLAC HAD OTHER THINGS ON ITS MIND STARTING IN 2006, WHEN… Continued