Most organizations are engaged in corporate social responsibility at some level, but there’s a short list of companies that are moving the needle in the CSR space, in particular by communicating their CSR successes. And… Continued
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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet
January 12th, 2009 by PRNEWSIt may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued
Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
January 5th, 2009 by PRNEWSBy Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued
Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct
January 5th, 2009 by PRNEWSThe communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
How To…Improve ROI in a Tough Economy
January 5th, 2009 by PRNEWSIt’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued
Preparing Execs for the Always-On World of Social Media Training
January 5th, 2009 by PRNEWSWith the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued
As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Happy Holidays
December 22nd, 2008 by PRNEWSIn honor of the holiday season, PR News will not be published on December 29, 2008. We will resume publication on January 5, 2009. In the meantime, PR News editors wish you a safe and… Continued
Tip Sheet: Short & Sweet: Simplifying the CSR Report
December 22nd, 2008 by PRNEWSBy Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued
Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses
December 22nd, 2008 by PRNEWSIn a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.