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The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

â–¶ Green Ambivalence: PR agency Gibbs & Soell’s 2010 “Sense & Sustainability Study,” which surveyed U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment, found… Continued

A new survey finds that despite the lagging economy, communicators are spending more on their content marketing efforts this year.

Since May 7, when we last looked at Twitter followers of the Fortune 50, companies like Best Buy, Sears and Lowe’s have made substantial gains.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.