Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
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Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.
Seven Things You Will Learn in This Week’s Issue of PR News
January 30th, 2012 by PRNEWSSeven Things You Will Learn in This Week’s Issue of PR News 1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts. 2. In 17 of 25 countries surveyed,… Continued
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
January 30th, 2012 by Mike HollywoodFor the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value
January 30th, 2012 by PRNEWSâ–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued