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Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.  2. Top talent will not stay at a company that does not encourage growth.  3. Eight out of… Continued