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While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

1. The 11 major Olympic sponsors paid a combined $1 billion to use the Olympic seal. 2. The two top green concerns of teens are deforestation and possible water shortages.  3. Social media is enabling… Continued

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.