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A bad reputation can cost you dearly. Office workers lost some confidence in Q1.

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.

Maintaining a stellar brand reputation goes beyond providing great products and services. It also requires maintaining authentic connections within the community.

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.

Up-to-date, actionable data and information helps knowledge workers perform their jobs. Yet, leaders and managers often don’t see it that way.

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research.

It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.