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Nearly nine of 10 hospitals and systems are engaged in community health improvement activities, and the degree of managed-c are penetration in their area seems to have little effect on those efforts. Those are two… Continued

Heeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their… Continued

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of… Continued

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as… Continued

This week’s Colleague to Colleague talks with Suzanne Houck, president of Houck & Associates, which provides training and consulting to healthcare providers and vendors. She can be reached at 1820 Hawthorn Ave., Suite 240, Boulder,… Continued

While the impact of managed care has brought downsizing and uncertainty to many marketing executives, rent-a-reps have become a life raft to keep severed sales staffs above water. Top executives of leading contract sales organizations… Continued

The new guidelines issued by the American Association of Health Plans (AAHP) ask that all of their members provide patients information on: – How their doctors are paid, including any incentive arrangements they participate in.… Continued

Many health plans, reporting losses or trying to bolster sluggish profits, are planning to raise rates effective Jan. 1. Most increases are under 10 percent, but some will top 30 percent. "[Nearly] everybody is getting… Continued

Marketers for Safeskin Corp. have crafted and launched a new campaign for powder-free latex surgical glove for U.S. physicians. Now, the San Diego-based manufacturer is selling the glove, known as the Safeskin 2000, in a… Continued