Given the reputation journalists have for enjoying a drink, we found a little humor in a press kit delivered for Canadian Mist by PR house Sager-Bell Inc., Louisville, Ky.
Despite our belief that these PR staffers might be trying to butter up newshounds nationwide, we're still giving them congrats for this clever and fun press kit. The kits - which are designed to look like a computer keyboard - come with a screen saver, coaster, color slide, an avant-garde "Canadian Mist Presents Night on The Town Mousepad." Not to mention two miniature bottles of Canadian Mist. A Sager-Bell PR exec told us before we went to press that it spent about $50 each on the approximately 120 hand-construced press kits promoting the http://www.canadianmist.com site. (Sager-Bell, 800/456-8946)