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Quebec Embarks on Major Ad Blitz Promoting Health Reform The Quebec government is spending $1.9 million on a two-month advertising campaign to promote its reform of the province’s healthcare system – including the closing of… Continued

The federal government’s issuance of a model compliance plan provides healthcare marketing executives with an important opportunity to help their companies develop compliance programs that can limit their possible exposure for criminal or civil liability… Continued

In 1995, after a meningitis outbreak developed in the community of Norfolk, Va., a high school boy died and the community panicked due to lack of information about the disease. Local health system marketers came… Continued

Consumer healthcare PR practitioners have found, indeed, that "some things in life are free" as the traditional advertising method of offering free samples has become wildly successful on the Web. An informal look at the… Continued

To create a corporate brand after a merger means forging a perception that leads the customer to believe that the new company and the products and services it offers are worth more than its competitors.… Continued

1. Do not send the half-inch or VHS tapes that most people use on their VCR machines at home. The quality of this inexpensive format is not acceptable to most TV stations or cable operations.… Continued

Ross Named VP of PR For Reader’s Digest The Reader’s Digest Association, Pleasantille, N.Y., named Stuart C. Ross VP of PR and product publicity on March 12. Ross replaced Craig Lowder whom the company said… Continued

PR execs are constantly looking for ways to generate publicity, but we’re still undecided (although certainly amused) about this company’s recent move: SoftTek, an intranet fax server software development company in Trabuco, Calif., has issued… Continued

435 N. Michigan Avenue, Chicago, Ill. 60611-4003; General Phone: 312/222-3232; News Phone: 312/222-3540 Editor’s Note: Even though this traditionalist media outlet’s main focus is news with a Midwestern twist, these journalists want to know what’s… Continued

As corporate America shortens its purse strings because of an increasing reliance on costly technology, stiffer marketplace competition and the push to do more with less staff, PR agencies are going to be held more… Continued