MWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued
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New Communications WebSiter
May 5th, 1997 by PRNEWSBelow, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued
Dog Day PR: Buena Vista’s Campaign for 101 Dalmatians
May 5th, 1997 by PRNEWSBuena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued
PR & Marketing Calendar
May 5th, 1997 by PRNEWSMay 6-8: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Chicago, 212/420-1100. May 6-9: The Center for Corporate Community Relations, "Strategic Contributions," Boston, 617/552-4545. May 8-9: Effective Communications Group, "Advanced Writing & Interviewing… Continued
News: Industry Wrap-Up
May 5th, 1997 by PRNEWSOn The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued
Media Insight: Better Homes & Gardens
May 5th, 1997 by PRNEWS1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued
On The Pulse: Trends & Surveys in the Healthcare Industry
May 1st, 1997 by PRNEWSMammography Debates Do Not Influence Screening Decision For Women and Doctors Despite the recent hullabaloo over when mammography screenings should be done, consumers and clinicians are still not swayed, according to a recent Medscape study… Continued
The News Monitor
May 1st, 1997 by PRNEWSAwards Maureen Regan Named HBA’s 1997 Woman of Year As the first woman to be appointed president of a major healthcare agency, Maureen Regan’s trailblazing industry credentials made her a shoo-in for the Healthcare Businesswomen’s… Continued
Ethical Considerations in Managed Care: Creating A Sound Program, And Living Up To It
May 1st, 1997 by PRNEWSRecently we caught up with James V. Springrose, M.D., medical director of CIGNA HealthCare Mid-Atlantic in Hartford, Conn., to gauge his thoughts on how the managed care balancing act should weigh in on healthcare ethics… Continued
Did You Know?
May 1st, 1997 by PRNEWS13% of U.S population stayed in a hospital overnight last year. Of those who stayed overnight, 3% stayed 7 nights or more; 4% stayed 3 to 6 nights; and 6% stayed 1 to 2 nights.… Continued