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1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

When Omnicom, New York, announced last month that it was in the throes of a deal to buy St. Louis-based Fleishman-Hillard, the move symbolized more than a reported $100 million acquisition for this holding company… Continued

More than 350 PR counselors will gather at St. Pete Beach, Fla., this week for the Public Relations of Society’s Counselors Academy Spring Conference which is being held May 4-7 at The Don CeSar Beach… Continued

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about… Continued

O.J. Simpson’s wrongful death trial in California was not the only gut-wrenching civil trial of 1996. Food Lion’s lawsuit against ABC News for "fraud, deceptive trade practices, civil conspiracy and breach of duty of loyalty"… Continued

MWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued

Below, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued

13% of U.S population stayed in a hospital overnight last year. Of those who stayed overnight, 3% stayed 7 nights or more; 4% stayed 3 to 6 nights; and 6% stayed 1 to 2 nights.… Continued

Marketers and others engaged in Internet marketing have opened a sort of Pandora’s Box on exactly what should be done to ensure quality healthcare information on the Internet. Imagine a consumer who has just been… Continued

More and more healthcare organizations are finding that collaborative unions can be the ticket to impacting positive change with physicians, providers and patients. In fact, managed care has compelled all facets of healthcare to appreciate… Continued