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May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

New Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued

524 West 57th Street New York, NY 10019 Phone: 212/975-4321 Editor’s Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much… Continued

With all of the hype surrounding intranets, the latest corporate communications darling, it’s easy to be wooed by the technology instead of understanding the real value it can bring to your company’s communications bottom line.… Continued

ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued

Buena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued

May 6-8: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Chicago, 212/420-1100. May 6-9: The Center for Corporate Community Relations, "Strategic Contributions," Boston, 617/552-4545. May 8-9: Effective Communications Group, "Advanced Writing & Interviewing… Continued

On The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued