When Chad Williams, president of Resist Records, Beverly Hills, answered a call from PR NEWS last week, it was a less-than-delighted Williams we found on the other end. The Resist Label Group is the operation… Continued
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Deep Blue Publicity Roll to Continue?
May 19th, 1997 by PRNEWSLast Monday, IBM’s 1.4-ton super-computer Deep Blue, flanked by several security guards, was loaded onto an 18-wheeler for its journey back to the company’s office in Poughkeepsie, N.Y., where it’s now being reconfigured for its… Continued
On The Pulse: Trends & Surveys In the Healthcare Industry
May 15th, 1997 by PRNEWSDTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued
The News Monitor
May 15th, 1997 by PRNEWSMarketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued
Ad Abstract: Hospital Preempts Competition With Specialty Campaigns
May 15th, 1997 by PRNEWSUniversity Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued
Planning On A Collaboration of Multiple Departments
May 15th, 1997 by PRNEWSThe debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued
Tips For Creating Interactive Exhibits
May 15th, 1997 by PRNEWSGeorge Feehan, president of GWF Associates, specializing in interactive educational programs, says, "Content is definitely the most important aspect of an exhibit booth presentation. Virtual Reality and 3-D technologies help increase attendees reaction to information,… Continued
Going To The Outer Limits To Launch Products At Trade Shows
May 15th, 1997 by PRNEWSHealthcare marketers are finding that in order to successfully launch products at tradeshows, their exhibits have to soar to new interactive realms. Getting healthcare professionals to cross that carpet barrier into your booth, now more… Continued
Birthing Centers: The Latest Push
May 15th, 1997 by PRNEWSFor more and more low-risk pregnant women, the doctor is the last person they call when labor pains strike. Call it managed care backlash to drive-through deliveries. Call it 1920s nostalgia for the ultimate in… Continued
Soaring Midwifery Trend Delivers ‘More For Less’ Marketing Opportunities
May 15th, 1997 by PRNEWSHospitals around the country, especially throughout the West Coast, New York, Texas and Florida, are responding to a growing midwifery trend with renewed marketing interest and financial commitment. Since 1975, the number of certified nurse-midwife… Continued