3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued
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Merger Watch: An Eye On The Changing Healthcare Climate
June 12th, 1997 by PRNEWSHealthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued
Marketers Are Breaking The Mold With Cinema, Bus Campaigns
June 12th, 1997 by PRNEWSFierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued
The News Monitor
June 12th, 1997 by PRNEWSEthical Marketing Dilemmas Cigna Causing Tidal Waves Among Members, Employers Corporate relations professionals at Cigna HealthCare Mid-Atlantic are busy handling the backlash from members, employers and physicians due to its recent decision to drop hundreds… Continued
Differentiating Healthcare Messages
June 12th, 1997 by PRNEWSThe name of the game for innovative healthcare marketers is finding effective and innovative ways to differentiate their messages and breakthrough the conservative "Marcus Welby-like" approach to healthcare advertising, according to Clay Wilemon, president of… Continued
On The Pulse: Trends & Surveys In The Healthcare Industry
June 12th, 1997 by PRNEWSSexual Misconduct Among Physicians Prevalent A staggering 4 out of every 10 doctors disciplined for sexual misconduct continue to practice medicine due to "overly lenient" actions by regulatory agencies, a patient watchdog group recently charged.… Continued
Ad Abstract: Health System Looks To Own Employees For Community Positioning in South Florida
June 12th, 1997 by PRNEWSTo etch out a prominent image of what it means to be a not-for-profit system in a sea of for-profit systems in the south Florida market, Intracoastal Health Systems, Inc., (West Palm Beach, Fla.), embarked… Continued
Harnessing The Power of the New Consumer
June 12th, 1997 by PRNEWSThere was a time when the marketing of healthcare products and services – from prescription medications to hospitals to medical devices – focused on influencing health professionals and opinion leaders. In some cases, messages were… Continued
Lifetime Television Takes A Minute To Provoke Public Debate on Domestic Violence
June 12th, 1997 by PRNEWSLifetime Television, a cable network that provides progressive public affairs programming to 67.7 million households, is also reaching out to the community on pressing healthcare issues through its dynamic and highly interactive "Take A Minute"… Continued
Cable Programming Drives Interactive Community Outreach Campaign
June 12th, 1997 by PRNEWSPublic health messages are breaking new ground with community outreach campaigns built around provocative cable programming and supported by interactive Web sites. In an unprecedented partnership, The Robert Wood Foundation and HBO joined forces to… Continued