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Corporate communicators and PR agencies are turning to automated software packages to give clients or employers exactly what they want: evidence that they are pursuing the right channels and tangible proof that they are doing… Continued

Ever since Charles Kaman founded Kaman Corp. more than five decades ago with a meager $2,000, he’s relied on PR as much as he’s relied on advertising to make sure that the corporation, which started… Continued

June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26: Global Public Affairs Institute, "The Web Site and International Public… Continued

Earle Palmer Brown, Philadelphia, has added new members to its staff: Anna Malandra joins the agency as account supervisor after serving as director of marketing communications for QualMed Plans for Health, Philadelphia. Celine J. Wishner… Continued

Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued

The client’s wish list was aimed at a very specific demographic: get teens ages 13 to 17 in key markets in Wisconsin to increase their brand loyalty and consumption of Coca-Cola Classic. The integrated marketing… Continued

High-Profile Duffey Communications: Flying High? It may have appeared that former Lt. Kelly Flinn weathered the media storm on her own, but Flinn was outfitted with some behind-the-scenes PR guidance, according to Duffey Communications, the… Continued

Despite the emphasis corporate execs place on the need for crisis communications (ranking it fourth in terms of importance in communications functions), crisis/issues management isn’t receiving one of the highest budget allocations, according to a… Continued

On June 5, the Public Relations Society of America held an awards gala to recognize outstanding PR in 1996, with Edelman PR claiming the top honor for its crisis communications efforts on behalf of Odwalla… Continued

When Sabre Interactive/ Worldview System’s Travelocity hit the World Wide Web, the concept of booking travel/vacation arrangements online was as foreign to many travel editors and consumers as booking a vacation to the moon. Houston’s… Continued