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Company Name: Eastman Chemical Co. Best Feature: Communications Usefulness Weakest Feature: Corporate Analysis Total Grade: PP1/2 Visual Elements Thematic Consistency & Clarity Usefulness as a Communications Tool Integration of Editorial & Financial Corporate Candor Grade:… Continued

In the business world and in the communications arena as well, there’s only one way to view your crisis management plan: as an insurance policy that’s a surefire ticket to whether you’ll be around in… Continued

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

The Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued

750 RIdder Park Drive San Jose, Calif. 95190-0001; Phone: 408/920-5444 Editor’s Note: With a daily circulation of 287,275 and a Sunday circulation of 347,275, the San Jose Mercury News, owned by Knight-Ridder, is worth having… Continued

It remains to be seen how many editors and reporters will be wearing these T-shirts on their summer beach excursions, but The Benjamin Group Inc. came up with one of the most clever PR moves… Continued

June 25-27: Strategic Marketing for Medicare and Medicaid Risk. Healthcare Strategies Institute. San Diego; 602/990-7839 June 30-July 1: 1997 Healthcare Financial Management Association’s Annual National Institute. Orlando, 800/252-HFMA July 17-19: Understanding Managed Care (An Introduction… Continued

When two tragic New Jersey teen pregnancy cases received immediate national media attention, the sensational coverage inevitably generated a distorted image of a state with out-of-control, sexually reckless teenagers. Arguably, the two cases, which attracted… Continued