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David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

To protect its 75-year-old turf as the preferred place to give birth, Columbia Wesley Medical Center embarked on a repositioning advertising/PR campaign that would restore its 60 percent market share and soften its high-tech, critical… Continued

Calendar September 11-12: Delahaye Group, "2nd Annual MeasureNet Conference," Portsmouth, 603/431-0111. September 16-19: IABC & MediaNet, "Touring Seminar Addressing New Rules for Business Presentations," Orlando (Sept. 16), Atlanta (Sept. 17) & Cleveland (Sept. 19), 800/776-4222.… Continued

Main Number – 202/434-6880 Editor – J. Henry Fenwick – 202/434-6830 Executive Editor – Richard Atcheson Managing Editor – Carol Simons Planning Editor – Karen Westerberg Reves Articles Editor – John Wood Senior Editors -… Continued

601 E. Street, NW Washington, D.C. 20049; Phone: 202/434-6880 Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make… Continued

Should PR execs be paid extra for getting their company some ink in a newspaper or magazine article? Or for bringing in business to the company? While many in the PR industry agree that signing… Continued

In communications, there is no easier way of sidestepping media gatekeepers than carrying your corporate image and brand directly to your customers with a corporate-controlled magazine. But for companies traveling down that route, there are… Continued

In many crisis situations, we have some control over the timing and extent of the press coverage. For some, this is like a child playing with matches: when you’re young, you don’t get to play… Continued

Company Finds The Right Chemistry In High School Road Tour It’s rare that a chemical manufacturer garners glowing media coverage — especially for a company that has been historically linked to unpopular causes and even… Continued

P.O. Box 655237 Dallas, TX 75265-5237; Ph.: 214/977-8456 Editor’s Note: The paper’s circulation (531,039 daily and 801,880 on Sunday) is reason enough to want to get on these journalists’ good sides but there’s another reason:… Continued