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David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

As a sponsor of the upcoming Olympics games in Nagano, Japan and Sydney, Australia, Visa International [4824Z] is banking on generating wide-reaching media coverage. But Visa is competing not only with other Olympic sponsors vying… Continued

September 18: PRSA Boston Chapter, "The Changing Role of Communications: What Will You Be Doing In the Year 2007," Boston, 617/292-0470. September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570. September… Continued

Fortune 500 Cos. Expansion Signals Healthy PR Future Executive recruiters and independent PR consultants might be encouraged by this finding from outplacement and career services house Drake Beam Morin: employment at the 30 largest industrial… Continued

1995 Broadway New York, N.Y. 10023; Phone: 212/362-4440 </td. Editor’s Note: It’s worth pitching producers at this global broadcast services outlet because their feeds reach between 1,000 and 1,100 broadcasters worldwide every day. Also, what’s… Continued

Audio teleconferencing used to be the ugly stepsister when it came to corporate communications. But today it’s become a starlet and a cost-effective way for companies to host global meetings, announce mergers and acquisitions, conduct… Continued

Managing public affairs requires a kind of intensity that’s typically not found in other PR disciplines. Generally, when you’re trying to tackle a public-affairs issue, you won’t be targeting just the public and the press.… Continued

Strategic Logos Communicate Internal Personality SAN FRANCISCO – In the face of a merger, acquisition, or restructuring, communicating a strong corporate identity with a well-researched logo is crucial to making a smooth transition, according to… Continued

This new section will give you quick tips on what health news busy editors at newspapers and magazines have an appetite for and what their "hot buttons" are for pitches. Editor’s note: For a top… Continued

Advertising Budgets Down 20% Hospital marketing budgets in the last few years haven’t budged much, increasing less than 2 percent from 1995 to 1996 to an average of $467,400, according to the most recent 1996… Continued