Subscription Content

Targeting adolescents with public health messages often requires a fresh, youthful perspective that only a child can provide. For this "happy-go-lucky" target, healthcare messages are usually considered boring, uncool or scary. But adolescents can be… Continued

September 22-23 Branding Health Care. IBC USA Conferences, Inc. Southborough, Mass. 508/481-6400 Got A Date? We are currently compiling our 1998 Calendar of PR & Marketing Events. Please send us information about conferences, trade shows… Continued

An Eye On The Changing Healthcare Climate Who: HIP Health Plan of Florida (Hollywood, Fla.) assumed the membership of Sunrise Healthcare Plan of South Florida. When: Effective Sept. 1 Total PR/Marketers: 28 (HIP) Effect on… Continued

Legal Issues The News Monitor Sunbeam to Sue the AMA Over Sponsorship Deal The Sunbeam-AMA rift continues. Responding to the "AMA’s refusal to honor its contractual commitments" to sell its seal of approval to nine… Continued

Membership Jumps 50% to 18,000 Covered Lives When providers and physicians are the owners of a health plan, the credibility battle has to be fought on two fronts – with consumers and physicians. For Des… Continued

Having a compelling, information-rich Web site is only half the battle when you consider that your site will be among thousands of others in a given category. So how can surfers find you among the… Continued

Patients Trust Docs More Than Government with Records Where personal medical records are concerned, patients trust their physicians more so than the federal government, insurance companies or employers, according to a new national poll released… Continued

Enforcing a patient-sensitive hospital media relations policy often requires walking the fine line between promoting your hospital and protecting patient rights. For healthcare PR practitioners, part of this challenge lies in attempting to cull lasting… Continued

DESERT SPRINGS, CALIF. – Healthcare marketers are struggling to answer the question, "Who’s going to control the industry in the next century?," especially with the growing trend of physician practice management (PPM) companies soaring at… Continued

520 3rd Street, 4th Floor San Francisco, CA 94107; Phone: 415/276-8400 Editor’s Note: Wired News (http://www.wired.com), is the hourly-updated news site from the Wired family. It is unlike its sister site, http://www.hotwired.com, which provides analysis-based… Continued