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New York Times.com

October 27th, 1997 by

1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued

Bettering Your Online PR Tracking

October 27th, 1997 by

It’s difficult keeping up with what’s happening in PR in the online universe. Here are some tips worth keeping on hand: 1) To find out what your competition is doing, visit Web sites and find… Continued

Do You Have A Risk Communications Plan?

October 27th, 1997 by

WASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here… Continued

Oilers Hire Firm to Court Fans in Rival Cities

October 27th, 1997 by

The foundation of grassroots PR is campaigns that are indigenous and distinctly connected to the jurisdictions where they happen. But the Tennessee Oilers has decided to court two different cities, Nashville and Memphis, to make… Continued

Industry News

October 27th, 1997 by

Moves at the Top Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700) Stephen Chaudet, VP for state and local government… Continued

Communicating With Employees: Walk The Talk, Forget the Lip Service

October 27th, 1997 by

As companies enter into more acquisitions and mergers and start new divisions, employee programs need to be created that are fresh and as diversified as the companies that head them. Gone are the days of… Continued

When Chips Are Down, Nabisco Offers Lesson That Media Eats Up

October 20th, 1997 by

It was a textbook worst-case scenario and a corporate nightmare. Last October, a third grade class in a small North Carolina town had counted the chocolate chips in an 18-ounce bag of Nabisco Biscuit Company’s… Continued

Calendar

October 20th, 1997 by

Oct. 21-24: The Center for Corporate Community Relations, "Developing Operational Plans for Community Development," Boston, 617/552-4545. Oct. 21 & Oct. 23: IABC, "Writing for the Wired World," Dallas (Oct. 21) & Houston (Oct. 23), 800/776-4222.… Continued

Market Trends

October 20th, 1997 by

Insight on Generation X -They’re Not So Apathetic Media relations professionals who primarily target audiences made up of those who are 30 and older should rethink their strategies, according to a new probe by the… Continued

Media Insight

October 20th, 1997 by

CNN Headline News One CNN Center, P.O. Box 105366, Atlanta, Ga. 30348; Phone: 404/827-1500 Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting… Continued