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If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.

An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.

Airbnb sends a strong message and Walmart’s insult to injury.

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”

Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015.

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.

As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?

Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free.