Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued
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Healthcare Cost Growth Accelerates for Employers
January 22nd, 1998 by PRNEWSThe cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued
On The Pulse: Trends & Surveys In The Healthcare Industry
January 22nd, 1998 by PRNEWSMarketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued
Pro Bono Campaigns Deliver Cause-Conscious ‘Feel Good’ Agency Image
January 22nd, 1998 by PRNEWSPro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued
Hospital Slaying Incident Prompts ‘Security’ Crisis Plan
January 22nd, 1998 by PRNEWSHaving an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued
Corporate Partnership to Trigger Patient Recruitment
January 22nd, 1998 by PRNEWSShriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued
Industry News
January 19th, 1998 by PRNEWSWhatever!?! Letter From Disney’s Eisner: Worthy of ‘War and Peace’ Honor Perhaps Walt Disney [DIS] CEO Michael Eisner thought readers would be armed with hankies, but we found his letter for the company’s annual report… Continued
Going ‘Outside the Box’ for Executive Speaking Opportunities
January 19th, 1998 by PRNEWSMaximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued
Analysts Value MD&A Forecast, According to Potlatch Corp. Report
January 19th, 1998 by PRNEWSAs promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued
Agency Provides PR Piece of the Puzzle for Federal Health Program
January 19th, 1998 by PRNEWSIn 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued