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When an organization’s response (or lack thereof) only helps to prolong a crisis.

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

The revenge of old media, the popularity of PR and IHOP’s new dish.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.