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A growing breed of PR executives are giving large PR houses a run for the money because clients are hiring smaller firms for their experience, not for their prestigious brand names. The idea of a… Continued

The likelihood that your company won’t be touched by today’s frenetic business climate is probably close to nil. But a strong communications plan based on managing brand reputation can be an insurance policy in the… Continued

On the Radar Screen: Institute of PR Takes On Brits Who Charge for Editorial The Institute of Public Relations, London, is publicizing its new Code of Professional Practice to give PR pros a bargaining point… Continued

Communication professionals rarely have the time to keep up with the constant flow of academic literature. This column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational communication,… Continued

Passing up an exclusive TV sponsorship package opened promotional doors for The Susan G. Komen Foundation’s Race For The Cure breast cancer campaign in Houston and led to a 26 percent jump in race participation.… Continued

June 9 – "Leadership Series: Trends in New Media," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. June 9-11 – "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt on Printers… Continued

International Execs Say Market Research is Weakest Link Market research in the technology corridor should be a key concern for executives, according to a new report, "High Technology: The 1998 Vision in Manufacturing." Market research… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

P.O. Box 3309 Englewood, Colo. 80155-3309 ph: 800/525-7002 Nearly 26 million Americans watch the wide span of cable programs on Knowledge TV, a cable network owned by Jones International, of Englewood, Colo. It continues to… Continued

When American Honda Motor Co. fired its PR agency of 15 years because of a conflict of interest and recently hired two PR firms to fill the void, the move represented a first-ever PR model… Continued