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Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt 

August 31st, 2021 by

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.

PRNEWS/IPR Research Shows the Evolving Communication Function

August 17th, 2021 by

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

Prior to Wave of Delta Variant Concern, Students Seemed Optimistic about Returning to Campus

August 1st, 2021 by

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

Despite Drawbacks, Press Release Wires Still Offer Benefits to Media Relations Pros

August 1st, 2021 by

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

Virtual Events Give PR More Time to Hone Content, Messages for Media

August 1st, 2021 by

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.

Back to School: Writing Still at the Top for PR Pros and Academics; Culture,WFH Issues Rising

August 1st, 2021 by

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

Data Hurts: A Better Way to Measure, Analyze and Evaluate PR

August 1st, 2021 by

Interest in PR measurement, research and evaluation have never been greater, for two main reasons: low-cost SaaS platforms put media analysis within reach of even the smallest organizations; and C-suites demand PR be measured, just like every other part of the enterprise.

PR Stars Mix Family, Humility, Humor and Cartoons in Enjoyable Books for Summer

August 1st, 2021 by

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

Communicator ‘Translates’ Crypto’s Advantages as Digital Currencies Seek Trust

July 28th, 2021 by

We asked Rachael Horwitz, operating partner at Andreessen Horowitz, about ‘translating’ a new currency format. We also asked what communicators at small companies need to consider as crypto continues its increasingly larger role in the business zeitgeist.

Active Listening, Authentic Storytelling are Keys to Effect Social Change

July 27th, 2021 by

To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.