Premium Content

How Spreading SEO Across Departments Can Help Make Data and Analytics Higher Priorities

September 1st, 2018 by

A few years ago it seemed breaking down silos between sales and marketing was one of the hot topics in PR. In a way, reducing silos also can be used to build an SEO team, as Randy Hui of the Pancreatic Cancer Action Network argues. But don’t forget the importance of education, he adds.

Two Crisis Experts Evaluate U of MD, Moonves, MoviePass, Musk and PA Grand Jury Report

September 1st, 2018 by

There have been a slew of PR crises this summer, so we asked Hill + Knowlton head of crisis/risk Kevin Elliott and kglobal crisis SVP Scott Sobel for their take on several: the response to the PA Grand Jury report; Les Moonves and CBS; MoviePass; Elon Musk: and the death of Jordan McNair, a football player at the University of Maryland. While Elliott and Sobel agree on the importance of a rapid response and transparency, the particulars of the responses and tactics in the various crises divided these experts in several cases.

Takeaways From Crisis Survey, Budget Roundtable and New to the Subscriber Resources Center

September 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only at: http://www.prnewsonline.com/subscriber-resources/

Most PR Pros Have Quick Access to News but Crisis Response Remains Slow

September 1st, 2018 by

A new study from PR News and Dataminr finds nearly 40% of PR professionals lack immediate access to breaking information. Roughly the same percentage admits developments about their brand caught them off-guard.

A Sensible Approach to Data Begins with Knowing What’s Available and Where It Is

August 1st, 2018 by

Admit it, PR measurement has a PR problem. It’s particularly bad because some communicators resist working with data. Yet communications’ reliance on data is growing. The good news is data expert John Glinski of Vanguard says communicators need not be data experts to garner answers with data to important questions.

Social Media’s Dirty Little Secret and Why You Should Report the Right KPIs

August 1st, 2018 by

One of the things I love about social media marketing is the data. My team and I like to talk about the immediate feedback we get as soon as something is posted. The thing is, the KPIs that we obsess over are not the same ones that matter most to the C-Suite. It’s important to know the difference, argues Allen Plummer, head of editorial & creative operations, participant strategy & development at Vanguard.

The Best Tools to Help You Plan, Publish, Research, Design, Measure and More

August 1st, 2018 by

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are you using to do your job? We know few better to talk to about digital tools than than Michael Lamp, SVP, social & digital media at Hunter Public Relations and Brooks Wallace, the West Coast lead at Hollywood Agency.

Takeaways From Dirty Little Secret, Authenticity Survey and New Subscriber Resources

August 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only. This edition highlights a new report from Yum! Brands and a short but terrific template for editorial submissions.

Accurate Media Measurement and Analytics Still Need a Human Touch

August 1st, 2018 by

It was a logical assumption. With AI capabilities growing exponentially, PR practitioners expected media measurement software to work without human intervention, and reduce costs. It’s not been quite as smooth, argues Graeme Harris, former head of corporate communications at UBS, Canada, argues.

Boeing and GM Communicators Explain How Their Brands Are Moving Toward Data-Driven Cultures

August 1st, 2018 by

It’s difficult to create a corporate culture. It might be harder to re-shape an established culture. This is what Whitney Drake, communications story bureau & analytics lead, General Motors, and Phil Musser, Boeing’s CCO and SVP of communications, are doing as they move their brands to embrace measurement and analytics. Recently they shared some experiences with PR News.