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Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data

August 31st, 2022 by

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

how writing style and grammar changes with age

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill

August 7th, 2022 by

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

You Need the Chicken and the Egg: Quelling Illusions of Content Analysis

August 2nd, 2022 by

Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.

Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage

August 2nd, 2022 by

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social Posts

July 28th, 2022 by

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

diversity hands in

PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy

July 28th, 2022 by

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel

July 27th, 2022 by

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

July 21st, 2022 by

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

Considerations While Weighing a Rebrand: Research, Communicate and Measure

July 6th, 2022 by

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

53% of Roe v. Wade Consumer Engagement in June Posted on IG

July 6th, 2022 by

In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.