Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data

The phrase “in our social media-centric society there’s not much privacy when data is involved” and its serious implications are key issues for our profession and our time.

PRSA recognizes each September as Ethics Month. This magnification of the ethical practice of PR is an important reminder that we are on the front lines delivering information and data and responding to how they are received.

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Data Privacy: So Misunderstood

While widely discussed, data privacy is not always understood and is a concept often viewed with suspicion.

For example, a recent Ipsos poll found 7 in 10 Americans say that controlling who can access their online information has become more of a challenge. And just 3 in 10 say they are very familiar with the concept of data privacy.