Media Relations

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do… Continued

This ain’t your father’s crisis PR. It’s time to adapt.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.