Latest Posts

The President’s Word Choice Prompts Communicators to Think

September 8th, 2020 by

President Trump has a unique communication style that, after nearly four years, continues to confound PR pros. In the course of one day, the president will utter things most communicators would never expect him to say. Labor Day provided a perfect example of why we keep listening to the president.

virtual press conference

How to Conduct a Successful Virtual Press Conference

September 8th, 2020 by

With COVID-19 shutting down most in-person communication, traditional press conferences are no longer viable. Thankfully, most agencies and PR pros transitioned creatively to provide reporters and media with virtual press conferences. These events allow information to be distributed and questions in a remote setting, all while maintaining a face-to-face (albeit behind a screen) relationship with key stakeholders and journalists. 

finding your voice

Lessons Earned: How a 3-Day Off-Site ‘Changed My Life’

September 8th, 2020 by

In the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.

Coronavirus Communication and Sanjay Gupta’s Sobering Labor Day

September 4th, 2020 by

A new model shows more than 400,000 Americans will die from COVID-19 by the start of 2021. That’s if Americans continue what they’re doing now regarding distancing, mask-wearing and hand-washing. Drs. Anthony Fauci and Sanjay Gupta believe Americans are growing weary of the mitigation message. That weariness is costing lives, they say.

frustrated, mobile

How to Say ‘No Comment’ Without Actually Saying It

September 4th, 2020 by

PR pros who’ve made the jump from journalism may remember how upsetting it was when a PR pro or corporate executive answered a question with, “No comment.” Veteran PR pro and, yes, former reporter Arthur Solomon offers a bevy of responses communicators and executives can use when they don’t want to comment, but also wish to avoid uttering those damnable words, “No comment.”

FB Political Ad Ban: A Good Look or Too Little, Too Late?

September 3rd, 2020 by

Facebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes. 

kid getting a bad grade on a paper

PRNEWS GRADES: Labor Day Edition

September 3rd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.

[VIDEO] PRNEWS Talks to Anne Green, of G&S Business Communications, About Women’s Equality in PR

September 3rd, 2020 by

PRNEWS Live welcomed Anne Green, principal/managing director, G&S Business Communications to speaking with us about women’s equality and related diversity issues.


Apple and Google Provide Contact-Tracing Program as a CSR Example

September 2nd, 2020 by

Technology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.

Your Office is Now Virtual; It’s Time to Adjust Your Budget

September 2nd, 2020 by

With so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.