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While local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot.

Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. 

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.

The Washington Post’s crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.

As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.

This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

Muck Rack’s 2024 State of PR Measurement report revealed a crisis of confidence in the metrics tracked by PR professionals. Yet most understand that demonstrating the value of their work requires adequate measurement and accurate data to support it. PRNEWS spoke with Johna Burke, CEO and Global Managing Director at the International Association for Measurement and Evaluation of Communication (AMEC), to assess the state of PR measurement.