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2012 Platinum PR Awards: Podcast and/or Videocast

September 15th, 2012 by

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: Crisis Management

September 15th, 2012 by

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual… Continued

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

2012 Nonprofit PR Awards: PR on a Shoestring Budget

March 15th, 2012 by

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association… Continued

2012 Nonprofit PR Awards: Annual Publication/Brochure

March 15th, 2012 by

Winner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued

2012 Nonprofit PR Awards: Media Relations

March 15th, 2012 by

Co-Winners:  Knowles Science Teaching Foundation and Dentsu Communications — Knowles Science Teaching Foundation Teaching Fellowships To advocate for the best new teachers, keep the best current teachers in the fold and combat negative press on the… Continued

2012 Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

March 15th, 2012 by

Winner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued

2012 Nonprofit PR Awards: Marketing Campaign

March 15th, 2012 by

Winner: IES Abroad — Your World [Redefined] Campaign All it can take is one simple, effective message. IES Abroad, a third-party study abroad provider, was tasked with developing a way to get students excited about the prospect… Continued