Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued
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2012 Platinum PR Awards: Crisis Management
September 15th, 2012 by PRNEWSWinner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual… Continued
PR News Announces Platinum PR Awards Finalists
July 16th, 2012 by PRNEWSThis year’s awards feature a record number of categories and unmatched excellence among the entries.
PR News Announces Platinum PR Awards Finalists
July 16th, 2012 by PRNEWSThis year’s awards feature a record number of categories and unmatched excellence among the entries.
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
2012 Nonprofit PR Awards: PR on a Shoestring Budget
March 15th, 2012 by PRNEWSWinner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association… Continued
2012 Nonprofit PR Awards: Annual Publication/Brochure
March 15th, 2012 by PRNEWSWinner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued
2012 Nonprofit PR Awards: Media Relations
March 15th, 2012 by PRNEWSCo-Winners: Knowles Science Teaching Foundation and Dentsu Communications — Knowles Science Teaching Foundation Teaching Fellowships To advocate for the best new teachers, keep the best current teachers in the fold and combat negative press on the… Continued
2012 Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts
March 15th, 2012 by PRNEWSWinner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued
2012 Nonprofit PR Awards: Marketing Campaign
March 15th, 2012 by PRNEWSWinner: IES Abroad — Your World [Redefined] Campaign All it can take is one simple, effective message. IES Abroad, a third-party study abroad provider, was tasked with developing a way to get students excited about the prospect… Continued