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Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

Winner: Florida Realtors – Florida Realtors PAC, "I Give Because…" Campaign The purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely… Continued

Winner: Strategic America – Shoes That Fit Funds to the central Iowa Shoes That Fit program were running close to $20,000 below normal. That prompted serious concerns by Mediacom, the annual campaign coordinator for the 10-year-old… Continued

Winner: National Adoption Day Coalition and Paul Werth Associates – 2012 One Day PSA Featuring Adoptive Families National Adoption Day, which debuted in 2000, has helped nearly 40,000 children move from foster care to permanent… Continued

Winner: Henson Consulting Inc. – HC has Heart: 2nd Annual Open Hearts Foundation Event Creates Buzz, Changes Lives The Open Hearts Foundation, created by award-winning actress and philanthropist Jane Seymour and her husband, producer James… Continued

Winner: United Nations Foundation – Global Reach Report With the goal of clearly informing and engaging current and prospective supporters and partners about its work in 2012, the United Nations Foundation Global Reach Report concentrated… Continued

Winner: Ronald McDonald House Charities of Central New York With the goals of increasing year-round awareness, driving donations, keeping the community informed of its activities and to lift traffic to its website and Facebook page,… Continued

Winner: Piedmont Healthcare – Just What the Doctor Ordered: Piedmont Healthcare’s Brand Transforms To educate and create awareness and excitement among its 10,000 employees for a new branding effort, “Piedmont Promise,” Piedmont Healthcare executed a… Continued

Winner: Henson Consulting Inc. – Champs for Charity: Hockey Greats Suit up to Raise Funds for Ronald McDonald House To raise funds and awareness for Ronald McDonald House Charities of Chicagoland and Northwest Indiana (RMHC-CNI),… Continued

Winner: DoSomething.org – DoSomething.org’s Bully Project & Bully Report   Bullying is an important issue for teenagers, but it’s also a topic that’s regularly addressed by organizations and the media. DoSomething.org wanted to approach bullying… Continued