Latest Posts

50 Game-Changers of PR: Anna Ruth Williams

September 29th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Anna Ruth Williams, founder and CEO of ARPR. In just five years, the Atlanta-based firm has expanded its footprint by opening new offices in New Orleans and San Francisco, and garnered more than 30 industry awards along the way.

How Proactive PR Helped Southwest in Recent Passenger Removal

September 28th, 2017 by

Maryland Transportation Authority Police dragged an uncooperative passenger off a Southwest Airlines plane. Public sentiment indicates sympathy for Southwest in this case, which could easily be due in part to the reputation the airline has built for itself through its efforts at transparency, customer service and good deeds.

Why You Should Apply Project Management Principles to PR

September 28th, 2017 by

Not too long ago project management was considered the business world’s hottest trend. It’s probably ceded its position, yet the principles of project management continue to be crucial aspects of business. In fact, no PR or marketing leader should attempt to begin a campaign without considering them. Fortunately there is a slew of online tools that can help.

Troll Control: Instagram’s Latest Feature Helps Brands Block the Haters

September 27th, 2017 by

When it comes to abusive or inappropriate comments on a piece of branded content, many communicators will tell you: Don’t feed the trolls. Now Instagram has made it even easier to block the haters by unrolling a new feature that gives public Instagram accounts more power over who can comment on posts.

Double Trouble: Twitter Shakes Up Its Brand Identity

September 27th, 2017 by

Unlike Amazon, which began as an online bookstore and moved beyond that singular identity to become an online store for anything you could possibly want to buy—as well as a search engine and entertainment content producer—Twitter has stuck to its initial identity. Being just one thing is dangerous in a marketplace that keeps getting reshaped by advances in technology and changes in consumer habits.

How to Know if You’re PR Crisis Material

September 26th, 2017 by

Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.

6 Ways Communicators Can Use Google Analytics’ Intelligence Feature

September 26th, 2017 by

Communications pros recently logging into Google Analytics (GA) may have noticed a new feature in the upper right-hand corner of the interface, simply called Intelligence. The feature allows users to ask a question in plain English to get analytics answers to a variety of queries. That’s no small feat given the amount of metrics and dimensions available in GA, a prolific sea of data which can sometimes intimidate communications pros as they set out to build reports.

50 Game-Changers of PR: Philip Nardone, Jr.

September 26th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Philip Nardone, Jr., president and CEO of PAN Communications. Nardone grew the firm from a regional powerhouse into one of the nation’s fastest-growing midsize agencies. But his business savvy is matched by a passion for educating the next generation of PR leaders.

The Week in PR

September 26th, 2017 by

Our weekly look at trends, news and personnel moves in PR and communications. This week our stories include a questionable marketing pitch from Britain’s PR trade association; Uber’s good PR in London; Facebook tries to save face; and Equifax’s CEO is retiring immediately.

NFL and Its Players Find Brand Message Unity in Response to Trump Remarks

September 25th, 2017 by

The NFL and the NFL Players Association had a challenging task in representing the diverse opinions of their stakeholders. Ultimately they both defended players’ right to express their views without fear of reprisal. Even players, owners and coaches who supported Trump repudiated his “divisive” comments over the weekend.