Latest Posts

image_pdfimage_print
opening a phone to see social media apps, which users may open to search topics

Social Search: How Users are Turning to Social Media for Information and Discovery

May 24th, 2024 by

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Jennifer Lowney, Global Head of Comms at Citi accepts a NYWICI Matrix award from former boss, Steve Lipin

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney

May 24th, 2024 by

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

Scarlett Johansson is not happy that OpenAI released an AI voice very similar to her own.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers

May 23rd, 2024 by

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

PRNEWS Announces 2024 Education A-List Honorees

May 23rd, 2024 by

PRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.

Musician Sean 'P.Diddy' Combs

Diddy’s Apology Disaster: 4 Lessons in What Not to Do

May 21st, 2024 by

The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.

ChatGPT AI chat bot page seen on smartphone and laptop display with blurred GOOGLE search page.

How to Avoid Google Penalizing Your AI-Generated Content

May 20th, 2024 by

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

Reddit displayed on mobile device

Finding PR and Community on Reddit

May 17th, 2024 by

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

e.l.f. Beauty's Too Many Dicks campaign on display in New York City's financial district shows the lack of diversity on corporate boards.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance

May 16th, 2024 by

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion. 

Three Must-Haves in Your Next Press Release

May 15th, 2024 by

What goes into creating a press release that will generate interest from journalists?

Cup of iced medium coffee or Frappuccino with cream and chocolate sauce on wooden counter at cafe or coffee shop.

Starbucks’s PR Blunder: Blaming Customers Equals Trouble

May 14th, 2024 by

What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.