Influencer Marketing

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An Influencer Evolution, Starring the NFL (Taylor’s Version) 

February 8th, 2024 by

As exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service. 

What Communicators Can Learn From Gen Z’s Influencer Playbook

February 1st, 2024 by

Our author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.

What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating

November 14th, 2023 by

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.