Beyond Vanity Metrics: Data-Driven PR for Measurable Results

April 24th, 2024 by

Truly turning data into actionable insights for PR requires much more than just paying lip service to buzzwords. It demands creativity, strategic thinking and a willingness to carefully examine results.

Measuring PR and Comms Success With Customized Client-Aligned KPIs

April 1st, 2024 by

PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, emphasizing that the key is to align them with business marketing goals.

Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators

March 6th, 2024 by

An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.

PR Measurement Predictions From the PRNEWS 2024 Agency Elite

February 21st, 2024 by

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

Is It Dangerous to Let AI Train on Your Corporate Content? A Balanced Approach for Communicators

February 16th, 2024 by

The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit

December 6th, 2023 by

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

Flat vector design statistical and Data analysis for business finance investment concept with business people team working on monitor graph dashboard

Data Roundup: Smaller Newsrooms, San Francisco’s Name, Employers and Political Info

January 25th, 2023 by

In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.