Ah, the option of going solo. A chance to do the kind of work you prefer, choose clients you like, pet your dog more often, see your kids and have a life. Just don't forget about having an income.
For those thinking about making the jump, a survey by the New York headhunter firm Spring Associates (conducted this spring, no less) estimates average hourly freelance rates for PR services, by
sector:
| Business/Financial: |
$65 - $85
|
| Consumer: |
$25 - $40
|
| High-Tech: |
$75 - $100
|
| Industrial/B-to-B: |
$50 - $75
|
| Medical/Health: |
$85 - $110
|
| (Spring Associates, 212/473-0013; http://www.springassociates.com) | |